https://www.ryannorthway.com/about daily 0.75 2024-01-03 https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/122662b0-fba6-42be-9a2f-b8cf21d1601d/northway-soul.jpg About https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/aaae3dd6-3095-4535-9d0b-4639cf9c55e9/logos.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/122662b0-fba6-42be-9a2f-b8cf21d1601d/northway-soul.jpg About https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/aaae3dd6-3095-4535-9d0b-4639cf9c55e9/logos.png About - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ryannorthway.com/mentions daily 0.75 2024-09-24 https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/175f37e3-3c6f-46a0-b9f5-e188ed3e7f7a/apple.png Notable Mentions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/d434f7b5-57be-4740-82f1-fe6304436f4d/tiktok Notable Mentions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/8e2b5cf0-6089-4d26-8776-0f1849b9917e/instagram Notable Mentions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/855fc6fa-f676-4911-96e8-959a60633c11/walmart_labs.png Notable Mentions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/e9f7fa1b-bbfd-44a1-b283-3fadc4ce482b/slickdeals Notable Mentions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/7b774e75-e6e7-4f96-bb44-c35abc77d64b/whatsapp Notable Mentions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/9773c625-925a-460d-90a9-d26da25ca90c/pinterest Notable Mentions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/881867de-3964-4462-b4e8-e5d64071b842/meta Notable Mentions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/613aab70-f954-4e0a-a1e8-7bab43a5ec65/ryan-northway.gif Notable Mentions - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.ryannorthway.com/razors daily 0.75 2024-09-19 https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1618599947085-E3DHL6R2G61JYPENCAOJ/Frame+1.png Razors https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1618599978556-IRR1LHYBLK28AH6IWJXI/Frame+3.png Razors https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1618610475402-AIKN8A61PSLHBHAJKBQD/30.png Razors https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1619589191257-7R50PR6DFIWQDRVLBSRW/56.png Razors https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1621050723992-FKYVWG8W3JCP8KZSGKTR/70.PNG Razors https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1619589125878-SICURQHRK87CANMYNH2S/55.png Razors https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1621052226290-85P7AQS11ZTF7D4R6N8X/Frame+40.PNG Razors https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1618622743630-QSR2MNDDG2B1OQY64CAI/Frame+19.png Razors https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1619588973280-QNYEJALIS6OHSN29ZK3Z/52.png Razors https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1619589546233-22IGHFVPEBWZMG7T8GJN/57.png Razors https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1619589921944-ZAY2SBD0S3OY0K7ERI1S/59.png Razors https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1618600126606-YAGIRTEMAFPBJ20OO3LV/Frame+2.png Razors https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1618600082246-YI45JS16ZS1H333I1FR4/Frame+9.png Razors https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1618622060918-BKLV6LE6Q5OT3YB0QZ28/2.png Razors https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1618625854266-C4S9Q6IR2DOZL3CSERPT/101.png Razors https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1621051565149-X9CZ7Z6T0H2S0CM9ADZE/Frame+39.PNG Razors https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1621051260955-F4SGUPHDCGLH0GK91YLH/Frame+40.PNG Razors https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1622645721035-SYB44CQB22BL9VK57QH6/Frame+55.png Razors https://www.ryannorthway.com/snapb daily 0.75 2024-09-19 https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1539125457613-ROK7HKTCHBZ76O370O78/Overview.png Snapball - How to Play (Copy) How to Play Creating a shareable loop was critical for growth and whether building for Snapchats web view was worth investing. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1539278973393-GUZUJW17YUUG7FID7BO7/gp1.png Snapball - How a Friend Plays (Copy) How a Friend Plays User swipes up on a snap sent from their friend and they’re ready to play. The user enters their snapchat handle and volleys the ball until they beat their friends top score https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1539185588884-48AU2MPW77TEP5FGITOK/gp2.png Snapball - A Logo with Purpose (Copy) A Logo with Purpose I wanted to ensure that Snapchat users who were discovering Snapball, could easily add use on snapchat. I built in snapchats generated QR code as a mechanism to grow our following and in return I could make posts about the game to encourage users to come back to play and challenge new friends. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1539179146500-YOGU8EVWFW5MKAZKCKD5/logo.png Snapball - Ball Explorations (Copy) Ball Explorations I explored a few ball variations and decided on a ball that allowed us to dynamically manipulate its color as score progressed. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1539279055723-KZO4FVI1KV2P9NNMEYI1/balls.png Snapball - Prototyping (Copy) Prototyping I worked closely with a developer through several iterations but ultimately limited by openGL’s performance on a web browser. That dictated the amount of states would could fire off when playing through a game of ball. You can see prototypes of the main gameplay, dying and restarting, and achieving high score which places your name on a leaderboard. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1540406346792-SBGMS6W3BOFMU81F43LA/proto.gif Snapball https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1539178335978-KTB6UN1U4IFLHBLQQTGT/1.gif Snapball - Final Design (Copy) Final Design Heres what I landed on in terms of game flow and shareable options once you’ve died and see your leaderboard position. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1539191330735-7BXBO94KML6QUYRGYB76/play+1.png Snapball https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1539191357185-AUOHCYQSIVEZL19EWSPR/play+2.png Snapball - Learnings (Copy) Learnings We had over 100K Snapball games played in Snapchat within a 2 week period but we were after much larger metrics. Retention and K-factor was too low to continue with more improvements. Try out Snapball for yourself! https://www.ryannorthway.com/throw daily 0.75 2024-09-19 https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1539884895928-IMZM7ZS6J1YCL0RQ2T82/1.png Throwbacks GOOD: Designer User Experience, Infographics, Color Study https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1539881603499-I5FVRNJ4QMXFOGH2IZ9C/2.png Throwbacks eBay: Lead Art Director User Experience, Content strategy, Corporate Guidelines for Responsive Web, Staff hiring for Iconography and Copywriting https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1539653253340-A3UR6RW7UUX5AVWBWYY4/3.png Throwbacks THQ/Blitz: Contract Designer User Interface, Iconography, Infographics, Responsive Web Design, App Design, Character Composite https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1539881633783-W6KV3NW1DYON1PLQ7HWB/4.png Throwbacks eBay Inc: Lead Art Director User Experience, Content strategy, Staff hiring for Iconography and Copywriting https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1542589712179-P9L6ZFMCT8PWGM9782NQ/6+copy.png Throwbacks Oculus: Product Designer Branding, UI/UX, VR Store,VR 360 Photos, VR Cinema https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1539660472987-EP0QVKV71REEDC34JT1L/6.png Throwbacks Directv: Art Director User Interface Design TV Guide, March Madness Season Scoring Design, Fireball feature from iPad to TV Cable box https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1539662431739-LHPENDV7LPUF820M6MJ9/Everbadge.png Throwbacks Everbadge: Co-Founder, Designer Branding, Marketing, SDK Documentation, Offerwall Experience, Campaign and Analytics UI/UX https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1539733495710-4EK6MT3756E53V4D8W8W/6.png Throwbacks SoFi: Contract Designer User Experience, User Interface, Content Strategy https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1539653303475-X81B7JRL5K3SQR9GL0DI/5.png Throwbacks REA Group Australia: Contract Designer Interface Discovery, User Experience, Ad Integration https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1542773536573-VWURIUOQR1CTXDX7GX7V/5+copy.png Throwbacks Caption Pro App: Lead Product Designer Branding, UI/UX, Content Strategy Download in the AppStore https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1539795404591-VF22XPJRSBXEUVK624OY/posters.png Throwbacks Art Director Various poster design favorites https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1539837034001-U4RI8BBPVTXYIMBY8CKI/booklet.png Throwbacks Art Director Product photography, Graphic Design, Skate Company Catalog https://www.ryannorthway.com/gearvr daily 0.75 2024-09-19 https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1543644239871-AY2BVYWFLRNA6VNGNRY6/hero.png Samsung Gear VR - Icons & Palette (Copy) Icons & Palette I created a widespread icon language that was used in both Oculus Rift and Gear VR products as well as the Developer Center and other web domains. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1543642496833-54B8X1TUUQSRBKY6M0ON/Brand.png Samsung Gear VR https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1543719304501-HX2RI517J2N6A9LGD2FG/b1.png Samsung Gear VR https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1543719698569-KXQ2E2I56SBPF8DEPIZU/brand2.png Samsung Gear VR - User Login (Copy) User Login User can view their password when signing in and presented with their photo or 3D avatar of choice. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1543642711000-3LEIMEZNJGMNQ3W4LCRC/log1.png Samsung Gear VR - User Onboarding (Copy) User Onboarding Many VR games and experiences have large file sizes and it was critical to give new users immediate access to playable content after creating their account. I took advantage of Androids ability to install content in the background while the user added their account information, profile photo, payment method, and searched for friends already on the network. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1543647137170-K3637PAUK5Q6VZZWJXXA/hero+copy+2.png Samsung Gear VR https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1543642790459-VI60QSTVEM5PDHRA2R5E/nux1.png Samsung Gear VR https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1543642785608-XC7R7EURBDOK7IBIUZXF/nux2.png Samsung Gear VR https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1543642789960-ULBX0366I4VYT2RLSN90/nux3.png Samsung Gear VR - User Entitlements (Copy) User Entitlements The library allows the user to launch content with a tap. I addressed widespread concern for device storage due to large file sizes by creating an access point to uninstalled content that pinned to the bottom of the library page. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1543720197528-ZF8XASAJSF3NU5FAI0JI/Lib1.png Samsung Gear VR https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1543642960104-PCFTDALJ43PT9TWWMQ6N/Lib2.png Samsung Gear VR - User Profile (Copy) User Profile I started the work for basic social needs within our VR products at Oculus where users could add their friend, see online status and content of their friends, and choose various profile privacy settings. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1543644350233-T921JTTJ85VNYF5XMKG3/Prof1.png Samsung Gear VR - Notifs & Settings (Copy) Notifs & Settings Users could receive notifications for new content, sales, and system updates. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1543644375701-NQ4KODO2Z3V46N2YIRAI/var1.png Samsung Gear VR - Conceptual VR UI (Copy) Conceptual VR UI Before jumping into designing for VR, I played with conceptual designs and features within our target product scope. I spent a large part of my time at Oculus exploring software and hardware constraints, and foundational design needs to prototype inside HMDs. As hardware specs changed so did the approach with how to build comfortable and familiar UI in VR, most of the time it was good change. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1545244682474-8HR7DF5VT35MPENNKA11/con1.png Samsung Gear VR https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1545244735388-36D8Q6Y86PHEOH7HMBRT/con2.png Samsung Gear VR https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1545244885428-VKFT1GQ3LWRWFV3E9R04/con3.png Samsung Gear VR - Mapping a Workspace (Copy) Mapping a Workspace I spent a considerable amount of time understanding and user testing a workspace in which i could build a comfortable UI experience. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1543678631100-WSCS73X0O0F55H0SGNGF/sys.png Samsung Gear VR https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1543678631100-QMH8X6KY3ODHLJH6UVYI/sys2.png Samsung Gear VR https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1543678632421-G773XZ7BSQYCPADRA1IX/sys3.png Samsung Gear VR https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1543679160699-EQNE0K97NFQOIXMOD2I7/sys4.png Samsung Gear VR https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1545244834952-HD5PCAANT99E6TYX7F2X/con4.png Samsung Gear VR - Early Prototyping (Copy) Early Prototyping I worked closely with a motion designer to piece together an early walkthrough of the dashboard experience and highlight various features we could confidently build and ship. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1543678988445-ONK8I6HHVS1LXG0ZRLDA/vid+cover.png Samsung Gear VR https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1543678909907-KHLGLCOB91WQ5WRQFPH8/ui1.png Samsung Gear VR https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1543678909600-69D7ED04P2ALVNGEH1JY/ui2.png Samsung Gear VR - Scaling Content (Copy) Scaling Content Browsing for content in VR became difficult and physically uncomfortable as our Store and user Library size grew. I expanded our current single item carousel into a hud-like grid that curved comfortably around the users view. The user could now see 10x the content with little head movement. I worked with engineering to include inertial scrolling into the hardware touchpad which proved to dramatically increase browse-ability and reinforced comfort and control. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1543678632744-ADIR9ONJVWKZHDFMBQNF/sys4.png Samsung Gear VR https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1543679070208-RAHHYZS4W2US22HCH8KR/ui2+copy.png Samsung Gear VR - All About Teamwork (Copy) All About Teamwork One year later, after launching the first version of Gear VR, our small team had launched in 7 world markets, 15 countries, with 300 premium VR titles, and over 1 million users. https://www.ryannorthway.com/flipa daily 0.75 2024-09-19 https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1541883610510-JV6D2FX2JCVFGFROBXB6/b7.png Flipagram - Brand Refresh (Copy) Brand Refresh I was given the opportunity to refresh Flipagrams color palette and wordmark which lived across web, iOS, and android products. Additionally, I explored a new app icon which was later used when Flipagram became the Vigo app. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1541438287428-2B82KSVPQJYAMH6TF5S3/b1+copy+2.png Flipagram https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1541440505348-H1R09Y6F1SUX8RP7RMZD/Artboard+Copy+4.png Flipagram https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1541439682344-AJ0PGWI129IB1X9X8SHA/word_animation2.gif Flipagram https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1541439796971-IVPMN1C6QBYZUDMPYUZS/b3.png Flipagram https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1541440650230-MVPGL8183GZZDRZZ2R48/b2.png Flipagram https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1541439832990-EPUEPVG3XJMA59IH7ZUI/b4.png Flipagram https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1541439849193-0PQ5LX5UJN5FY83S4C90/b5.png Flipagram - Creation Prototyping (Copy) Creation Prototyping Our app was pivoting from seasonal to daily frequency and needed a picker that could flex for slideshow and single post use. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1541609933575-AMEFHCTT37XTNGSPYIFY/Picker.png Flipagram https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1541609970352-O34I5DCL6C2KEZX9Q6HW/Picker2.png Flipagram https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1541883331248-15CBNBCNEJKOPAC3UPUE/Picker+3.png Flipagram https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1541882282895-SL6ZIT1Y2OHOVW65W4BC/4.gif Flipagram - Adding Music (Copy) Adding Music Surprisingly, a significant amount creations contained music and had the chance to work with the music curation team to organize content. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1541886576735-23NZ3ONXADCH7O0TJY08/6.gif Flipagram - Various Edit Features (Copy) Various Edit Features Much of my work consisted of bringing parody to our Android app editing tools and features on Android. I also lead design on a new with the Head of Mobile that allows users to draw with audio reactive brushes and expressive photo and video filters. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1541890464320-07LUBN65LGXS4TV95XUB/picker3.gif Flipagram https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1541885061169-X21H320MFJAPK0GHE736/Picker2+Copy.png Flipagram - Challenges (Copy) Challenges I worked closely with the curation team to design an mvp framework for user challenges. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1543805927537-B37TOONTR4NED7DKGAH5/chal.png Flipagram - Comments (Copy) Comments I worked with the Chief Product Officer and Data team to prototype and build a new design for comments. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1541894290611-E6R277HTK0D3XW3LBNPB/com2.gif Flipagram https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1541895919882-IPOSENAU93GVQ37PBLMI/com1.png Flipagram https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1541895947073-QD4QU4MJRWJITOJCJ9EZ/com2.png Flipagram - App Settings (Copy) App Settings Settings grew to include quite a bit of features like playback quality, feed audio on or off, and various export quality settings. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1541895228174-3P9CUV1YDZPEFX6U4OIM/Settings.png Flipagram - Website Playback (Copy) Website Playback Web accounted for a significant amount of playback views from shared content. Our goal was to drive users to download the app after viewing once. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1541894914078-7R4D4OG09WOH1LUQP4IT/Web.png Flipagram https://www.ryannorthway.com/work daily 0.75 2024-09-19 https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1698873037828-P7T7Q6CIFO4GIEOG9U4X/ezgif.com-gif-maker.gif Work — N. F. T. A sunny economy for NFT creators & collectors. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1538604417420-B10ERVKWRNVXENIANUI2/Overview.png Work — Let’s F**king Go! NBA Scouts had video clips, intel, contracts and seasonal insights scattered across personal devices, email, internal websites, and external news sources — in which none were mobile friendly or centralized. I focused on an iOS app that centralizes seasonal and historical data. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1583736481511-SDHOE5R2RAT1YILJ1IYT/r1.png Work — CUP OF BLACK A beautiful coffee brand collaboration with brilliant friends. Sip on this eye-candy. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1540312747683-MWQ57MPQ70413SUK75QN/Overview.png Work — WTF Pay influencers to post content on their socials with a link-out someplace. They’re very inexpensive and typically lead to REAL followers, fans, and even generate sales or leads. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1537750365612-5ZDUYHBGE1GK46MVS809/bottle.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1698874264979-CGDLN9A7JT95BU4Q1CNA/Frame+278.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1538680223305-40IDTQTORBE6ZSSK61DL/r1+copy.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1583736811737-8CC1710D89E465YAKBZK/r2.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1540419334063-2GSL70MM30UPFI12AY29/shout_site.gif Work — PROBLEM Widespread pain-points make shoutout buyers cringe. These include; influencer immaturity, being ignored by large account, slow DM response times, inconsistent and inconvenient payment methods, inability to control when your shoutout is posted, and the frustration of being ghosted or ripped off. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1537683162055-E8E6HHHWBU4D1BXV3051/gg.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1698873652625-B27VBCPHZS1KFQEP0Z7F/ezgif.com-optimize+%281%29.gif Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1538664560532-DC3NOWKNWSB8XOIB27HI/b2.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1583736822781-8ZELM2J5YXX08ED69BT6/r3.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1540830024474-QZ9XJYUC4WLY76ZA128V/matter-logo-2up.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1537750600251-TL3JNBUX972KGEPW9AWQ/bang.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1698878543443-138202NPGJ5EQ8HE7J7E/Frame+285.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1698894638170-NK2M0D4QIMGQWNX0PYO5/Frame+290.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1583737136785-XP8N4ROYU5NAGQMC42GA/r5.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1540705118804-I9QSVGRKSKGX3ICJJ3RL/matter-squares.jpg Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1698884402752-5R121P6EXFLD2EWXVPHH/Frame+285.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1698878809814-3X1LIQPVDPTSE9WMB0PE/Frame+286.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1538662732660-DPWBSMQ41DAHRNPU4O8W/b3.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1583737491986-YSANCW47UYY4OE2WCL7Q/r6.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1540748485280-LQ7WO2LRP1KL5IJ71EOB/matter-logo-m.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1588090912958-IBWAFIHYXN18LITTL6UY/Artboard+Copy+10.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1698882687519-AOUX1QCY5WA0KA6IUI1L/Frame+288.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1538664683764-IJZRHXSQDIUUJFZ7RHTL/b4.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1583737495736-NFYFJGFITXLIAQ6EKS2Q/r7.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1540830060794-H4QQOXM4QJ6E70LRVW2W/matter-styleguide.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1537750452292-6X63H30DKOZJH588PZ6Z/sun+copy.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1698883163097-I2JOMJEJR9CMRNGBY2TR/2.jpg Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1698891739269-JTDXAL9EB5MLTQ0Y726C/Wires%2B2.png Work — I organized internal and external intel that focused on consumption markers for headline, player or team, and the source itself. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1583737756133-JGTLUZ0TGW2I9H96D3KY/r10.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1599881700339-LQ2BOAJTHCCM4D4TFCRB/matter-web-collection.jpg Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1537758647488-4H5N3L40Q7A4AEJ2TD47/viv.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1538684646393-W34B5AYSDE4UUCF97LQ5/r2.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1583737664251-UBUUC9QZQPU3Z45H7GXJ/r9.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1540705558875-3F0HCUCVW3DTWE76GZAI/matter-mobile.jpg Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1537755192161-79XKV3GZ647UPOJWGJLR/ss.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1538668315229-IE1HYBAMYM67U8H0V94J/r2.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1583737857465-5HGSJ9T815LK943ZTHQB/r11.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1540748503116-VLXAL0PJUJBGFCI856PZ/matter-logo-9up.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1540406681715-RI76X9YD1HC1CL674S9V/directv+one.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1538684667923-DCQOMXU13PP3GAMDE5W3/r4.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1583738352016-OSU0EO455VE7OMT90CJN/r12.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1540743982233-S6ZOSZG2ZXPNSTB4ZRNU/matter-web-home.jpg Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1537768428307-67JQ8WDHMUK4BG1N2K8R/banger.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1538672168282-7VL8ZWQX94NYPNP4ZNDM/r5.png Work — I centralized video and enabled powerful search. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1583738352404-4XOYO4474R9BB7D97EHN/r13.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1540747745273-TI4BPE3WL8FA35X8773K/fulfill_proto.gif Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1539628707041-V5XX7SL7YZIHZXU2NF9R/sunrisep.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1538673551063-8XT01NZWU0OMZWNVF07L/s1.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1583739493816-1FPF9Z648EWTHWRK7F98/r16.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1539357266194-TVRDFJ4SIB9BJXR47WF6/cover.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1537768109684-RKFUYDPVGUKLJJU74WTT/f.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1538683454757-FNILQ3XLYYL7OMJZA0D2/v1.png Work — Experimental Live Score Bar that displays during game time. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1583738352073-9LCTG6E2DFP09E7TGYH2/r14.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1698890237051-OSZ4Z855M66BDWU50GAO/Frame+284.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1539228431661-OUC5IPN18RWL43BPRSVI/bar.gif Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1583738688516-MDRCVBVWSBDMB709QYR1/r15.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1583736019505-KJXIVA20JO24H32CV5J7/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1538689182202-5F4KO7SVY9GR5QIG5ETS/score1.png Work — Seasonal stats hold loss and gain in key performance metrics across a historical view. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1537758312240-A7TU3O3D67XOYVZ1DBIK/flipa.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1538692517852-96KEAZNRM693C73KLPK4/sea1.png Work — Salary negotiations are a critical time in a season where the Trail Blazer org must be current with player trades and negotiations. Confidential PDF’s are viewable in the app with push notifs when a contract is added or revised. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1588090912883-ALF5N9PSD5KSF7LGTI5H/40.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1538693361434-9MPGCH156RN6J5KYAAMH/sal1.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1539653404765-YJHCOH271GX75PAKQ47X/ltwob.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1537683679237-KKVYRO273Z8NQRVM9MH0/whittle.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1539628821991-WUM6KV0IMFS2YED6QJUU/jetfuel.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1698890237052-KGQY5HNFNLTA26SCSR6E/Frame+287.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1698890237879-JN866XFHTNZG4BVI0UOH/Frame+288.png Work — Various app icons for clients and startups. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1538054330108-ZL1D01KU3EMAUOZ5LQKX/icons+1.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1538054330108-YTS6GGLDOE14WV7NPTS2/icons+2.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1538054331127-EZUDU7UE6B621G7FVGJF/icons+3.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1538539363052-TIC81AIT8IYLKTRJLEE9/icons+4.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1538544148861-01PSVUY98Y0NNV1ZKBHA/Icons+5.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1562039332005-49UJY1CG4F0J5M6G2YXG/Icons+5+Copy.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1562039332005-ISD6RQ30X9QRA104RU38/Icons+5+Copy+2.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1588090894300-3OXHPSKEMT30915HVZPG/19.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1703094479597-OYTBO2J59DHS7W1KTZN5/image-asset.png Work https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1588090888735-WJG9YECVFWMML2VF3FAL/20.png Work https://www.ryannorthway.com/shout daily 0.75 2024-09-19 https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1540312747683-MWQ57MPQ70413SUK75QN/Overview.png Shoutouts old - Wtf Are Shoutouts (Copy) Wtf Are Shoutouts Shoutouts are when you pay a social influencer to post an image or video on their social account with a link-back to your social profile. They’re very inexpensive and typically lead to REAL followers, fans, and even generate sales or leads. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1540419334063-2GSL70MM30UPFI12AY29/shout_site.gif Shoutouts old - The User Journey (Copy) The User Journey Buying a shoutout is fairly easy today just by DMing an influencer on social media. There’s definitely widespread pain points that make buyers cringe before getting another, which include; influencer age/immaturity, being ignored by larger influencers, slow DM response times, inconsistent and inconvenient payment methods, inability to control when your shoutout is posted, inability to control your shoutouts position within the influencers social posts for stories or feed, and the frustration of being ghosted. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1540748485280-LQ7WO2LRP1KL5IJ71EOB/so1+copy.png Shoutouts old https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1540748503116-VLXAL0PJUJBGFCI856PZ/so2+copy.png Shoutouts old - Onboarding (Copy) Onboarding Just a few steps and a user has their socials entered and ready to begin a new shoutout order. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1540830024474-QZ9XJYUC4WLY76ZA128V/NUX1.png Shoutouts old https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1540705118804-I9QSVGRKSKGX3ICJJ3RL/NUX2.png Shoutouts old - Buying a Shoutout (Copy) Buying a Shoutout After the user choose the social account they want to promote they pick video or image media from their camera roll, choose views they would like to purchase, and finally preview the order where a CC is needed. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1540830060794-H4QQOXM4QJ6E70LRVW2W/Buy1.png Shoutouts old https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1599881700339-LQ2BOAJTHCCM4D4TFCRB/Buy2.png Shoutouts old https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1540705558875-3F0HCUCVW3DTWE76GZAI/buy+proto.gif Shoutouts old - Tracking an Order (Copy) Tracking an Order No more worrying when the influencer will get around to posting your shoutout. The app keeps you synced through order status and push. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1540743982233-S6ZOSZG2ZXPNSTB4ZRNU/Tracking.png Shoutouts old - Fulfilling an Order (Copy) Fulfilling an Order Again, we built this product to provide another source of revenue for our top influencers on The Plug app. In order to provide customers with timely service, we put a countdown timer on shoutouts reserved by influencers. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1542379685188-2A2K3C6EAE7YLQRQ5N3G/Fulfill0.png Shoutouts old https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1540747745273-TI4BPE3WL8FA35X8773K/fulfill_proto.gif Shoutouts old - Final Design (Copy) Final Design After a few UX passes and prototyping discovery, I moved into final stages of design where the UI leveraged existing product styles and adhered to flexibility for more things to come. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1542379081297-EGA7TZA9BJ3JYHEUOCS0/Fulfill3.png Shoutouts old https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1542475103659-663YS66SDXA941JVSXJ6/Fulfill4.png Shoutouts old - Development (Copy) Development We are currently under development with a release set for this fall. https://www.ryannorthway.com/plug daily 0.75 2024-09-19 https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1542603681361-F0SXFIIT6VDOB9964GAW/Overview.png The Plug - DM, Our Best Friend (Copy) DM, Our Best Friend Using Kik, Snapchat, and Instagram DM, we could drive up to 50K app installs within a week. This became a perfectly affordable UA funnel to drive new user activity and quickly gather data to pivot core product features. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1542603366161-V94TNOXHAI3ANYVM99EE/S1.png The Plug - Productizing The Obvious (Copy) Productizing The Obvious With a few months of experience doing media buys through influencers, I set out to define an app that was invite only and targeted at top tier meme influencers on Snapchat and Instagram. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1542580892228-BJW0G5DMOMEGIVLC6LC1/S2.png The Plug https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1542585934657-0YR7T9XTUF9T95DSIEXU/u1.png The Plug https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1547922492947-BMBTBCUDOOI2D2QGCZUI/u2.png The Plug - Keeping Things Exclusive (Copy) Keeping Things Exclusive By locking the app down to invite only, with waitlist signups, we were able to ensure exclusivity to the top influencers we were already working with. This approach made it easy to migrate influencer activity from Snap and IG DM to purely using our app. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1542587895458-WZYWUCW426XBJ3A65A98/loop3.gif The Plug https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1542610308571-E0HGICMU47J77X7OXGM6/u3.png The Plug - Onboarding (Copy) Onboarding Onboarding dropoff was not a concern because we had clear demand signal from past media buying experiences. Also, unlike other products we built, we didn’t need to scale to a million users to find product success. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1542608543036-IHTT7F05FKRSF2215VSZ/nux1.png The Plug https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1542607808253-M4KVOQNLJ0Z63CJ19P6E/nux2.png The Plug https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1542608563306-YU5ZQP0AVEH2UAYAHTTE/nux3.png The Plug - Plugs (Copy) Plugs Current app promotions and fresh ad creatives appear here. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1542614019110-Y7TTQET1JD5O7HFEZY8H/p1.png The Plug - Ad Sandwich (Copy) Ad Sandwich After testing a dozen ad formats, I found that 13 second, low quality, meme based ads consistently converted highest. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1599881477238-FGF7UQUF07SY88TTVEKM/A1.png The Plug https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1542611311851-C4GO3V246LN4WC4T93MA/A1.png The Plug - Notifications (Copy) Notifications Activity helps our influencers see earnings in real-time and provides a place to message the user about new promos or ad creatives available. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1542612178216-7NQIDHP7PKDQSIF1E7G1/n1.png The Plug - Profile (Copy) Profile Users can cash out anytime by connecting their Paypal. https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/1542613739814-M5T4S2DQ1FQZJOMPQ202/pf1.png The Plug - We're in the AppStore! (Copy) We're in the AppStore! You can try the plug in the iOS AppStore. https://www.ryannorthway.com/tiktok daily 0.75 2024-09-19 https://www.ryannorthway.com/home daily 1.0 2026-04-09 https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/de5dca36-0ba1-4bd8-86b6-1f39cb6e81b6/northway.jpg https://images.squarespace-cdn.com/content/v1/5ba14e00d274cbff243c099c/6eb1ccd8-6744-4556-92c6-448ed4aee36d/logos.png